Should I use the listing agent to buy a Bay Area home?

by Alessandra Imanabadi

Before choosing an agent because they already represent the home you want, consider what you expect that person to do for you in the negotiation.

Ask yourself: how will the same agent help the seller pursue the highest price while helping you negotiate the lowest? That is the tension when one agent represents both sides. California allows this only when both buyer and seller know about it and agree in writing. Over more than two decades, I have seen agents with the integrity to handle that responsibility openly and professionally. I have also heard agents tell buyers, “I can get you a better deal because I know what the seller will take.” On the surface, that sounds like an advantage. But pause: if the agent is willing to use the seller’s confidential position to benefit you, how comfortable are you sharing your own position with that agent? In California, an agent representing both sides is not allowed to tell you the seller will take less without the seller’s written consent—so a promise like that is a warning sign. An agent can understand both parties’ goals and help them reach an agreement. That is different from promising each side an advantage at the other’s expense.

The most important qualities here are trust and transparency

Choose someone whose conduct gives you confidence—not someone who suggests that access to the other party’s private information is your advantage.

Speak with Alessandra about your situation. We will help you identify what matters, what deserves a closer look and the next step that fits your plans.

Should I use the listing agent to buy a Bay Area home?

by Alessandra Imanabadi

The most important qualities here are trust and transparency

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